Pleasure MAG - Fall 2011 - JP Solberg
Drop Gloves Ad - Simon Chamberland
Drop Site
House Rules - Ian Twa
Ian's a friend for life.
We grew up next door. My parents didn't like him back then. He always had a later curfew, boy, skated on the road out front on a daily basis making noise, smoking, always getting in trouble and kicked outta schools. The ladies loved him too. Over time my parents learned to love him too. He's got a shinning personality, always voices his opinion, passionate, always on the go, usually the loudest person in the room, and these things shine thru in his skating. Back in high school, when I first picked up a camera, I used to roll around with him and a few other skate enthusiast and attempted to document there finest moments. Ian's still got it, and everytime I see him he gets better.
Ian lives with Joey Williams, Bryan Wherry, Wade Desarmo, Spencer Hamilton, Cane Krips and penny the kitty. Big house in East Vancouver and peeps come in and out the house like it's going outta style, hence the rules.
Youtube ian here
Vancouver September 2011
Iikka Backstrom
LAX
Dawn and dusk. Photo and video nerds and nerdettes call it magic hour. It's flippin' magical. The slum, paradise, LAX, it don't matter where, things just look better. It's kinda like food in daylight. If it looks great inside with the shitty fake light, take it outside and it's probably gonna look 10x better. Ummm, I'm hungry.
A couple weeks ago I was flying back from New Zealand with 3 others. Initially we were all seating together, but I moved seats during the flight to sprawl out in a vacant aisle. We had a two hour lay-over in LAX before YVR. I thought it was plenty of time, but shit didn't really pan out that way. Tthe rest of the crew got some sort of cards (delivered to them on the plane to there assigned sets of course) that got them to the front of the 'super fun' line. Everyone dreads that line. Waiting to find out if they are gonna let you into the country. "What questions are they goona ask? What's this guy gonna be like? Am I gonna get that guy or this girl? I hope I get that guy, definitely don't want that guy. He's sending me into seondary for sure."
It's not like secondary is scary. I got nothing to hide. It's just annoying, and to be honest I feel violated when I go in there. I am not doing anything illegal, half them don't know the 'rules' with my work, and the fact that they are alloud to ask anything about my work, personal intentions, where, why, when, it just doesn't sit with me well. Anyway, I waited in line like a sucker. Still should of had plenty of time, but of course I got mister mean and went into secondary. Classic 'do you work in America?' type questions, and on your way, 1 hour later and flight mid boarding. The plus side, they googled my name, so I got at least two more fans(chuckles).
Anyway, this is how I made use of my time. Well..20 minutes time. Asked a couple people if I could snap a pick, poached a few too. Strangers reactions are always funny when you ask to take there photo, usually awkward, and sometimes really intrigued.. View post for pics.
Walking away
August 2011, New Zealand
Aaron Biittner
Apart from the annoying spelling on Aaron's last name (I say that because I always mess it up, but in reality it's way cool), this guy is pretty chill. Style for days, good vibes, ya know like someone you want to be around, down to do random activities, skydive on impulse and learn new stuff. I recently did a trip to New Zealand with Aaron and the rest of the DC international team. Conditions, not exactly ideal, but when your with good people, good things happen. Check back this week for photos with the rest of the crew.
,
Thanks Nick and Brian for everything, Colin for being cool with a second photographer, and the boarders for boarding at times and being such cool cats.
Check some video stuff of Aaron here
Women in Boardsports Saas-Fee / 28th September – 2nd October
in Event
Women in BoardsportsSaas-Fee / 28th September – 2nd October By Carmela Fougsted (yesyes:)-Fleury / Les Ettes & Daniela Meyer / Popcorn
More girls and women than ever are interested in boardsports, but are boardsports companies and media currently living up to their potential to positively affect young girls and women? Or are they continuing to sell trivializing, minimizing and objectified images of women, albeit lightly powdered with "empowering" rhetoric? Using surfing as an example, we'll explore how advertising can impact females, especially young girls, and discuss the consequences of commodifying boardsports for women as "fashion" versus "a healthy and empowering activity." We'll look at the difference (if there is one) between how women and young girls are marketed and marketed to and we will also discuss sponsorship as a means to enculturate future generations. Finally, we'll break into small groups to brainstorm ideas on how to transform our respective sports then share these ideas with each other as a unified group before finishing.
Women in Boardsports welcomes this year the following speakers:
Deb Friedman- Action sports Global Brand manager from Nike 6.0
-she was the Global Director of Women's Marketing at Burton for 3 years
-she is a great & inspiring public speaker
http://business.transworld.
Jacqueline Fierle works for Nike in Switzerland -will be presenting the facts and statistics behind the female buying trends
Mimi Knoop- pro skateboarder- she does it all: Originally from the east coast, Mimi is a lifelong skateboarder and multi-media artist. With 5 X Games medals under her belt, Mimi is one of the top female vert/bowl skateboarders in the world. Lilian Muscutt- works for Xsportsister.com,
Kate Apanui- Martha Beck certified Life Coach Kate Apanui is a Martha Beck certified Life coach. She’s passionate about working with women who are ready to shine and step into their power in a way that creates magic and change in the world. Her work is guided by the belief that when we bring our truth to the surface, we become deeply powerful. Kate is a New Zealander, currently living in France with her husband, daughter and bulldog. Kate will be talking about the power of non-verbal communication, true leadership, and looking at what nature has to teach us. Verbal language represents only about 10% of what we communicate - the rest is non-verbal. Kate will be demonstrating and talking about the how to’s of leading your own experience, by using the mind and body as a whole.
Cori Schumacher - an international, professional surfer from Cardiff, California. She refuses sponsorship in general, intentionally bucking a trend entrenched in her sport in order to have the freedom to speak her mind on issues considered anathema to speak out about in surfing. She has written various articles addressing these issues that have been published in The Inertia and The Guardian. Since 2009, she has been serving as a female longboard representative to the ASP and she can be found in such films as: The Road, Multiple Personalities, Sol Sirens and Ten Year's of Women's Longboarding. Cori supports organizations such as the Rell Sunn Education Fund, Women For Women International and Surf For Life, a non-profit organization that seeks to connect surfers and non-surfers alike with community service activities that will affect change at an international level. She is also an advocate for various issues including gender disparity, heterosexism and homophobia in sport. Anna-Maria Rugarli – sustainability VF - runs all sustainability/ corporate responsability related topics at VF corporation
Christine Waeber - bluesign technologies Along with her husband Peter, Christine Waeber was involved in setting up bluesign technologies. She is working amongst others as communication manager for bluesign since the foundation of the company in the year 2000. Studies in Economics in Switzerland and France. Furthermore studies and teaching in performing arts (dance/musical), physiological motion and fitness sports. Christine Waeber is actively involved in all forms of healthy living (nutrition, biota, clothing, sports activities, homeopathy etc.) since decades. Amongst other sports she is passionate snowboarder since more than 17 years. Sophie Friedel – Skateistan & Gorilla works with Skateistan. Skateistan, NGO in Afghanistan- she is responsible for employing afghan and international staff, writing of contracts and regulations as well as payroll procedures and training of all staff. Also works with Gorilla Foundation, encouraging youth to think actively about global balance, connectedness,healthyeating and resource distribution.
Thank you for your interest... And if you have any further questions, please don’t hesitate to contact Daniela or Carmela, the organizers... daniela@popcorn.ch,
Carmela Fleury <carmela@lesettes.com>
Bryan Wherry
in Skate
If you follow Canadian Skateboarding you already know Wherry. He just recently became the team manager for Take Five Trading in Kanada. His girl Meg's pretty rad too.
