Reese Peters test shots ~ Encinitas

Frank Models talent Reese Peters, and I, shot a few weeks ago in our neighborhood, Encinitas California.  Nothing planned just two girls hoping to create something special and have fun along the way.  Reese changed a few times in the car.  No H&M just natural.  I love how some of these turned out.  Reese is a perfect model, beautiful, young, talented and fun.  Here are some of my favorites from the photo shoot

reese peters model teen outdoor beautiful lifestyle fashion photographer photography california blue button up
pink flower bush portrait teen photographer commercial talent long hair los angeles female blue eyes
fashion green bush teen vogue magazine inspiration beautiful creative billabong rvca photo commercial
shadows bathing suit orange teen frank models photographer portrait outdoor lifestyle best photography southern california san diego encinitas new york chicago beach vibes tree branch
black & white tree branch talent portrait girl female teen inspiring green  shadow photography photographer best tropical swim swimwear love
sitting model girl alley billabong rvca sad portrait lifestyle photographer commercial san diego california canadian

@NIKE_RUNNING SP'16 Digital Campaign NYC - January Posts

@NIKE_RUNNING SP'16 Digital Campaign NYC -  January Posts

Back in November, Conscious Minds hired me to art direct and shoot Nike Running digital assets for Spring 16.  It was the first time I've CDed such a big project. Prior to the production, everyday for 2 weeks I've had conference calls with the agency and Nike going over every idea for each asset/image. 

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Mariso Magana in RVCA

I did some test shots with the lovely Mariso Magana from San Diego a few weeks ago at the top of Blacks Beach San Diego, California.  She such a doll.  So good at modelling and what a pleasure to work with she was.  We got so many great shots from our two hour shoot sans MUA or Hair.  Mariso is signed with OTTO Models. 

Here are some of my favorites from the shoot:


RVCA Swim Summer 2015 Lookbook with Mahina Alexander

Shooting a swim suit lookbook with a professional model like Mahina Alexander makes things easy.   Although Mahina was sick this day, you can't really tell in the photos.  What a badass! Thanks Andrea Hellebuyck for styling, Matt Barlow making the show run smooth and Chad Huff for video and creative direction.  You guys rock!

RVCA Montauk New York Lookbook with Ashley Smith and Mahina Alexander

If you havn't heard of RVCA by now, you're probably living on another planet. 

The brand was founded by PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as a natural on the shelves of boutiques as on those of a local skate shop, RVCA is brought together by a group of like-minded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself.

PM Tenore's intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA's Artist Network Program (ANP)-a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence.

Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community, RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, chaos; past, present.   

Sorry for the cut and paste, but I couldn't possibly sum it up better..

Last August me and some of the other RVCA advocates got the luxury of spending a week in Montauk NY.  Ashley Smith,  Mahina Alexander, Michelle Blade,  Kylea Borges and Nina Long all attended. The photos produced for the lookbook below were created  100% organically.  No stylist, no shot list, no intent really, we just put on clothes and shot photos outside and inside the house we were staying.  I actually just started shooting because I'm not very good at doing nothing. By the time everything else came together, well we already had the content, and the marketting team told us we were done.  Pretty crazy how these things work out sometimes.  I am grateful for such a rad experience.