In partnership with Conscious Minds, I was tasked to shoot and creative direct Nike Running's Spring 2016 digital assets. This shoot was done in New York City. The following are some of the photos released on Nike's Instagram account last February. You may follow them @nikerunningRead More
Back in November, Conscious Minds hired me to art direct and shoot Nike Running digital assets for Spring 16. It was the first time I've CDed such a big project. Prior to the production, everyday for 2 weeks I've had conference calls with the agency and Nike going over every idea for each asset/image.Read More
I did a quick little post for People Footwear in Indonesia this May. People Footwear™ is a Vancouver–based brand dedicated to producing the next generation of classic casual footwear. They create products that are ultra–light, extremely cushy and perfect for doing whatever it is you love to do. The brand represents “high–performance leisure” — a quest for laid back self–discovery, deep breaths, and relaxed smiles and they make the footwear to keep you moving in that direction. I'm loving their creative ideas and MO.