In November 2015, Conscious Minds, an agency out of LA, hired me to creative direct and shoot forNike Running's digital assets for Spring 16. It was the first time I've CDed such a big project. Prior to the production, everyday for 2 weeks it was back in forth on every image idea.
We did the shoot in NYC which was pretty awesome. There are so many people there that most of the spots you really want to shoot at are hard to get permits for or just straight up impossible with the crowds. Non the less between CM, the producer Jeff Keith and a scout we were able to find 6 locations that worked great for the 2 days shoot.
I got to tech scout and check out the city a few days before the actual shooting day which was a treat as well. At the end of the day, we handed over the drive and I didn't see the photos again til January 1st. It's been cool to watch them come out on Nike Running's Instagram day by day. I learned so much during the process and I am so grateful for the experience and getting to work with such a kickass team.
Here's what they've posted of the shoot in the last month. More to come!