photo shoot

@NIKE_RUNNING SP'16 Digital Campaign NYC - January Posts

@NIKE_RUNNING SP'16 Digital Campaign NYC -  January Posts

Back in November, Conscious Minds hired me to art direct and shoot Nike Running digital assets for Spring 16.  It was the first time I've CDed such a big project. Prior to the production, everyday for 2 weeks I've had conference calls with the agency and Nike going over every idea for each asset/image. 

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New Billabong Lookbook Spreads

Last March 2015, I traveled to Mayhaufen, a small town in Austria, together with athletes Helen Schettini, Taylor Godber, and Wolle Nyvelt to shoot some missing pieces for Billabong's ad campaign and 2016 product lookbook. Mayhaufen is such a cool town, and it is home to Wolle Nyvelt. In fact, we stayed at his parents' hotel just a couple of blocks away from his home. We stayed there for three days.

The shoot was done very quickly, but sometimes that's just how you have to do it.  We were accompanied by Andrew Marrinier, the team manager, and Sophie, the art director at Billabong.  There were a great team to work with.  Here are some of the lookbook shots used by Billabong.

Chelsea Coughlin at Brandywine Falls

I had the wonderful opportunity to shoot Whistler local Chelsea Coughlin in RVCA swimwear. It was a fun and creative shoot, and we did it at the spectacular Brandywine Falls, close to my Whistler home. Brandywine Falls is such as beautiful sight, with the water dropping from a 70-metre cliff to the valley below. It is definitely a must-see for anyone on the way to or driving from Whistler. Here are some amazing shots from our quick shoot.