In partnership with Conscious Minds, I was tasked to shoot and creative direct Nike Running's Spring 2016 digital assets. This shoot was done in New York City. The following are some of the photos released on Nike's Instagram account last February. You may follow them @nikerunningRead More
JPV was able to successfully set a new world record for highest air in a superpipe on skis, launching 8.04 meters (26 ft, 3 in) above the deck of a pristinely cut, 22-foot superpipe. The world record was previously held by Peter Olenick of Carbondale, CO; Olenick set a record of 7.58 meters (24 ft, 11 in) on January 31, 2010, during the first-ever X Games High Air contest in Aspen, CO.Read More
I recently did a shoot in Italy for Golden Ride Magazine’s winter issue. This issue featured the exceptional snowboarder Robin van Gyn. Here are some of the snippets from the magazine.Read More
Maui girl Lily Meola is a singer and an all-around babe. She found her love for singing at a young age. Her soulful, velvety sound has taken her to a lot of distinguished places.Read More
I recently covered the 2015 Hood to Coast event, in which Nike participated in. I worked with Conscious Minds, a great team who I’ve worked with in the past several times. The Hood to Coast event is a 24-hour long relay race held every year in Oregon, usually on the Friday and Saturday prior to the Labor Day weekend. It is among the biggest and longest relay races in the world. For walkers and runners, participating in the Hood to Coast event is an item on their bucket list.
Together with a small team in a van, we followed the Nike team’s journey through the race. We slept in Vans, and got hit straight on with a hurricane. Here are some wonderful shots from the said event.