Grouse Mountain with MEC

Snow storms, carpools, french fries, pizza, chair rides, hot dogs, hot lodges and silly songs.  Mountain Equipment Coop campaign shoots are always full of shenanigans.  The whole approach to their photo shoots is the 'unphoto shoot'.  What is that suppose to mean?  No unique angles, a little messy, everyday people, and shooting from the hip.  The idea is for consumers to feel as if they could be the person in the photo. As the photographer,  I become an extension of the crew.

For there winter 2017-2018 ski line, we loaded up two vans full of gear and happy humans, and headed to Seymour.  The weather was so stormy the first day.  The following day we headed to Grouse Mountain where it was mostly sunny.  It was really nice to get that healthy mix of light and mood.  Here's some of the photos they ended up using from the campaign.  Shop MEC here. 

 

Changing Tides Foundation Show - This Thursday

My friends over at Changing Tides are having a Video and Photo show this Thursday in Leucadia from our June trip to Panama.  Leah Dawson will be showing a short video and my photos will be coloring the walls.  We would love to see you!! All proceeds go the foundation, please bring your own cup if you want some dranks, no single use plastics welcome. 

XXX

-Ash

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Dancing with Justine Lutz

Dancing : Everyone does it, sober or drunk, it's just that most of us don't talk about it.   And that's okay, but the people that do, the ones that are really committed and passionate about it, can be so incredibly amazing at it, it's surreal too me.

I've been working with a PT, Nick Cutri, on and off for about a year now and he always has dancers coming in and out of his Gym.  As it turns out, his wife is currently doing choreography for PINK, and between the two of them, they are connected with every kind of dancer you could possibly dream of.  Before this day, I had never really shot dancing yet between Pinterest and Instagram I'm always gravitating towards dancers.   These stunning images of beautiful strong humans, that are extremely talented and (the kicker) CREATIVE!  Dancing is a form of Art and like Photography it is truly an expression of who we are and how we feel.  So it seemed apparent, and you gotta start somewhere,  I needed to start shooting dancers. 

I feel upon Justine Lutz.   She sent me her website and 2 hours later I was still watching her Youtube videos.  From features in Taylor Swift 'Shake it off' to Ed Sheeran back to Carrie Underwood, this girls' got back. 

I really wanted to shoot her in the LA river close to DT.  Cliche?  At dusk, reflections, movement. Whatever, I had a beautiful vision that seemed suiting for this location.   So I headed down to meet her at the spot, 30 minutes early to scope things out.  As it turns out the 6th street bridge that offered access to the river (with only one illegal fence hop) is now blown out, gone, RIP.  I'm convinced you can still get to that zone, but not without a long traverse coming in from a couple miles away or else a lot of illegal fence hoping in very monitored zones :(. If anyone knows otherwise, please call me!!

So we improvised as artists do, and we shoot in the financial district instead... Nothing wrong with that, just not quiet the initial vision.  I loved shooting Justine, it was so refreshing, and honestly hard to say goodbye.   

Here's some of my favs from our session. Thank you Justine for being so fabulous. XX Enjoy

 

 

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Maria Almenta in Barcelona

This model, better known as Maria Almenta is a spanish model and winner of the contest of the Elite Model Look Spain 2015. She belonged to the Top 10 Girls in the international contest of Elite.  Not only is Maria gorgeous, but she is exceptionally smart as well. We did some test shooting in Barcelona last month and our conversations were great. This lady has a bright future.  Here she is wearing and Alexandra Wang white stripped suit given to her by her friends mom. 

Here are my favorites with Almenta.  You can also see her book with Elite Models Europe HERE

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Elite Model Stefani Brietzig

This Brazilian, Elite Model, Stefani Brietzig, is such a babe and absolute pleasure to shoot with.  Stefani has walked a lot of shows all over times, and it's really obvious in her work.  We did a quick session in Barcelona last week just outside my hotel.  Super simple, no makeup, 'I woke up like this' sort of look and she totally rocked here's outtakes from one location.  I'll follow up later in the week with our other location. Enjoy.  XX

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