fitness

@NIKE_RUNNING SP'16 Digital Campaign NYC - January Posts

@NIKE_RUNNING SP'16 Digital Campaign NYC -  January Posts

Back in November, Conscious Minds hired me to art direct and shoot Nike Running digital assets for Spring 16.  It was the first time I've CDed such a big project. Prior to the production, everyday for 2 weeks I've had conference calls with the agency and Nike going over every idea for each asset/image. 

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Nike Hood to Coast Event Capture

I recently covered the 2015 Hood to Coast event, in which Nike participated in. I worked with Conscious Minds, a great team who I’ve worked with in the past several times. The Hood to Coast event is a 24-hour long relay race held every year in Oregon, usually on the Friday and Saturday prior to the Labor Day weekend. It is among the biggest and longest relay races in the world. For walkers and runners, participating in the Hood to Coast event is an item on their bucket list.

Together with a small team in a van, we followed the Nike team’s journey through the race.   We slept in Vans, and got hit straight on with a hurricane.  Here are some wonderful shots from the said event.  


new photos live on @nike

Last April I got asked to join a small select group of small photographers to curate photos for @nike. I was honored to be apart of such a talented pool of people, and it's been a huge success for me.  Here's a few of my photos they've posted in the last couple months.  Please follow @nike and double tap on my photos if you want to support!! 20140502_barkerfoto_734920140807_barkerfoto_ 20140504_barkerfoto_799920140927_barkerfoto_5876-2 20140806_barkerfoto_9197 20140807_barkerfoto_9929  20140516_barkerfoto_ 20140616_barkerfoto_1028 20140806_barkerfoto_2 20140806_barkerfoto_8572 20140807_barkerfoto_0187 20141014_barkerfoto_2654

 

xo - Ashley