@NIKE_RUNNING SP'16 Digital Campaign NYC - January Posts

@NIKE_RUNNING SP'16 Digital Campaign NYC -  January Posts

Back in November, Conscious Minds hired me to art direct and shoot Nike Running digital assets for Spring 16.  It was the first time I've CDed such a big project. Prior to the production, everyday for 2 weeks I've had conference calls with the agency and Nike going over every idea for each asset/image. 

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Robin Van Gyn for ROXY

Robin Van Gyn for ROXY

My best friend Robin van Gyn and I went on an amazing European trip last February 2015. We spent weeks exploring the beautiful mountains of Italy, Austria, France, and Switzerland.  Robin is such a hard working athlete and is so knowledgeable in the back country.  Roxy licensed these images below and used them in everything, from catalogs to billboards in Disneyland.

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Robin Van Gyn in Golden Ride Magazine

Robin Van Gyn in Golden Ride Magazine

I recently did a shoot in Italy for Golden Ride Magazine’s winter issue. This issue featured the exceptional snowboarder Robin van Gyn. Here are some of the snippets from the magazine.

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Lily Meola in RVCA

Lily Meola in RVCA

Maui girl Lily Meola is a singer and an all-around babe. She found her love for singing at a young age. Her soulful, velvety sound has taken her to a lot of distinguished places. 

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Mariso Magana in RVCA

I did some test shots with the lovely Mariso Magana from San Diego a few weeks ago at the top of Blacks Beach San Diego, California.  She such a doll.  So good at modelling and what a pleasure to work with she was.  We got so many great shots from our two hour shoot sans MUA or Hair.  Mariso is signed with OTTO Models. 

Here are some of my favorites from the shoot: