RVCA Swim Summer 2015 Lookbook with Mahina Alexander

Shooting a swim suit lookbook with a professional model like Mahina Alexander makes things easy.   Although Mahina was sick this day, you can't really tell in the photos.  What a badass! Thanks Andrea Hellebuyck for styling, Matt Barlow making the show run smooth and Chad Huff for video and creative direction.  You guys rock!

RVCA Montauk New York Lookbook with Ashley Smith and Mahina Alexander

If you havn't heard of RVCA by now, you're probably living on another planet. 

The brand was founded by PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as a natural on the shelves of boutiques as on those of a local skate shop, RVCA is brought together by a group of like-minded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself.

PM Tenore's intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA's Artist Network Program (ANP)-a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence.

Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community, RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, chaos; past, present.   

Sorry for the cut and paste, but I couldn't possibly sum it up better..

Last August me and some of the other RVCA advocates got the luxury of spending a week in Montauk NY.  Ashley Smith,  Mahina Alexander, Michelle Blade,  Kylea Borges and Nina Long all attended. The photos produced for the lookbook below were created  100% organically.  No stylist, no shot list, no intent really, we just put on clothes and shot photos outside and inside the house we were staying.  I actually just started shooting because I'm not very good at doing nothing. By the time everything else came together, well we already had the content, and the marketting team told us we were done.  Pretty crazy how these things work out sometimes.  I am grateful for such a rad experience.  

 

People Footwear

I did a quick little post for People Footwear in Indonesia this May.  People Footwear™ is a Vancouver–based brand dedicated to producing the next generation of classic casual footwear. They create products that are ultra–light, extremely cushy and perfect for doing whatever it is you love to do. The brand represents “high–performance leisure” — a quest for laid back self–discovery, deep breaths, and relaxed smiles and they make the footwear to keep you moving in that direction.  I'm loving their creative ideas and MO.

 

Caleb & Ashley's Beautiful Rustic Wedding at Evan's Lake, Squamish, BC

Last September, I was fortunate enough to join Geoff Heith of Fill in the Blanks to shoot the cutest Wedding in Squamish.  At Evan's Lake operates a summer camp, outdoor education & rental facility for school groups, until kids go back to school.  At that point the venue is available to rent out and it becomes quiet the prime little wedding destination. Guests can stay the weekend and sleep in the summer camp cabins, there's a lake, tons a lawn space for 200+ people, woods to take shade and great photos, and a kitchen to facilitate meals.  It's one of the cutest set up I've seen around Squamish, at a more then affordable price.

On top of the location, Caleb and Ashley are a lovely couple with an amazing community there to support them.  And that's exactly what this wedding was about: community. 

I am so grateful to be able to be apart of something so special and share such loving moments.  Thanks Caleb and Ashley for sharing your beautiful day with me. 

New App: GoSnow Launched

Back in December Sean Bellerby approached me about shooting some photos for a new App he was creating that allows Skier and Snowboarder all around the world to connect.  I was thrilled about the concept.  New, innovative, allows people to connect.. sounds awesome to me!  So I put together a shot list and I was able to execute the shoot in France with two of my best friends and best snowboarders in the biz:  Helen Schettini and Robin Van Gyn.  We had a blast doing it. 

Last month the App launched.  It's still in the first stages of growth, and I am really excited to see where it goes. 

PR GoSnow Launch Commerical app Photographer photography image whistler snowboarder skiier snow skijpg

GoSnow.. be sure to download it from your app store

Words from the Founder:

We'd love to inspire you to do more skiing and snowboarding! So its with great excitement that I write to announce the availability of GoSnow for iOS.

We hope that this innovative new concept for skiing and snowboarding helps create awesome new experiences for you and your friends, and ultimately inspires you to spend more time doing what you love!

Feel free to contact me directly with any of your insights from your experiences using GoSnow, or with any feedback... We love feedback from our community ;)

I very much look forward to meeting you on a ski hill somewhere soon.